The other day I was coming out of the subway at the Broadway/Lafayette stop on the B/D/F/V. The first thing I saw was this decal that made it look like there was a museum-style room beyond the subway tile. At first I didn’t notice the shape (hey, it was the end of a long day) and then as I got closer to street level I saw even more…

Then I turned around and saw what it was all about…

Kind of fun. At first it looks like a site-specific art installation in the subway station, but then turns out to also be an ad for the New Museum on the Bowery. The shape - for those of you not in New York (there have been lots of announcements, write-ups and advertisements here around the opening) - is the outline of the New Museum building by Tokyo-based architects Kazuyo Sejima and Ryue Nishizawa/SANAA.