A former dancer with the New York City Ballet, Sloan began to further explore her interest in the intersection of art and technology during a prolonged injury. A product of this time is her website TheWinger.com, launched in 2005, which is currently home to over 30 dancers, choreographers, teachers, and experts who write about their lives and experiences as a part of the dance world. Sloan’s work on The Winger has lead to speaking engagements, writing assignments and a national television commercial for Apple Inc.’s iPhone, in which she speaks about the site.

In 2007 Sloan created the position of Director, New Media at New York City Ballet, establishing a new department through which she was responsible for the company’s video creation and strategy, social media strategy and future media planning. In October of 2009, Ms. Sloan left her position at NYCB to start a production company.

In 2010 Sloan joined forces with her partner Doug Jaeger to create JaegerSloan Inc, a boutique creative studio. Specializing in branding, new media, design and content, recent clients include Bloomberg LP, The Ailey School, New York City Ballet and Samsung USA.