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KRISTIN SLOAN |
For the past three months or so I’ve been working hard, gathering footage and piecing it together…
I’ve been given the opportunity to show, through video over the internet, the behind-the-scenes of the making of New York City Ballet’s new full-length production of Romeo + Juliet. The ballet will have its premier at the company’s Spring Gala on May 1st, but the new mini-site (tragiclovenyc.com designed by ink&co and built by IMA) where the video diary episodes will continue to be posted went live on Thursday.
At least one new episode will be posted each week, from now until the show premiers… so this is pretty much what my computer screen will look like for the next month and a half.
It’s been a lot of fun getting to interview the people involved in the production, and to see and shoot some of the things that I usually do not see. I’m so glad that NYCB is embracing the power of the internet (sounds cheesy but true) and making this happen. I’m excited to get to share the experience with everyone and I hope you enjoy it!












































