|
SUSAN KIM |
That the dance community at large has been facing a number of worries is not really news to most of us. (’Tis unfortunate, but true.) For the most part, most of the concerns that dominate the dance headlines have been dollar-focused; the problem of finding consistent funds and finances to pay dancers, commission choreography, license works and underwrite productions is one that will likely (and, sadly) plague us for a while longer. (For those who have not yet heard, Boston Ballet is the most recent company to fall into the financial black hole.)
In order to get a better grasp of what the dance world is facing, it is probably a good idea to get a more distanced perspective of where and how dance stands in relation to its other cultural peers. Towards the end of last year (2007), LaPlaca Cohen published Culture Track 2007, a presentation in which they summarize the results of their fourth national survey of cultural audiences.
The good news: In the past two years, there’s been a slight (2-3%) increase in attendance at classical dance (ballet) and modern dance events. (Yay!)
The bad news: A hefty percentage (52-68%) of people indicated that the genre/period/style to which a “cultural activity” belonged affected their attendance. Might this mean that dance will continue to remain a “lesser attended art form”? (Bummer.)
The hope: A significant number (31-49%) of the surveyed respondents indicated that “supporting a friend or family member” is a “very important” factor in their decision to attend performances and ‘activities.’ We can make a difference! (Hurrah!)
And, just in case your invitations meet resistance, be prepared:
