Archive for press
March 29, 2008 at 3:29 am · Filed under dance, press, DAVID, los angeles, abt, david hallberg, life, la times
Upon my arrival to Los Angeles, I spent some time with a friend in her stunning house in Beverly Hills.
The view, the house, and good weather. Three things I miss in New York.. but its still home.




(chatting on the phone, and posing for the camera.. always a good multi-tasker)
Recent Posts by david hallberg
March 12, 2008 at 11:12 pm · Filed under dance, press, candice thompson, CANDICE, LOLAstretch
Sometimes there is an intern or a messenger, but often when you own a small company you, designer or owner or chairman of the board, are the messenger. And today, that was me. Many, many hats. Sometimes it feels like a yellow hardhat is the only one I don’t don regularly.
I delivered some samples of Shiny Mama to Dance Magazine and their sister publications, in the hopes that they find this new product we are retailing on our site as exciting as I do. We have not paid for advertising yet, unless as a form of sponsorship for a school or competition, and decisions about can we afford to advertise or can we afford to not advertise are often the subject of discussions between me and my business partner and our press rep. At the moment, we try to make sure our products get seen by editorial desks and we have been lucky thus far to have found our way into the dance press that way. We have to keep up the underground word of mouth constantly as well and try to harness cross-marketing opportunities as they come or are thought up. Ever read The Tipping Point? Mavens, we welcome you (contact me, let’s chat!).
Often, I get frustrated about all these little tasks that add up when I do the time equals money equation. I wonder at what point it will make sense to hire an administrative assistant to help out. It is difficult to justify paying someone else at this phase of our growth but there is also that nagging thought ,”What innovative things could I be doing if I wasn’t doing a million little tasks?”
Many people have mentioned this is where interns come in, but at the moment, I have not found the right fit for that job. Ideally that job is for someone who is not overqualified but looking for the experience and extremely competent. Luckily, I have found a lovely person for late summer/fall but in the meantime, I am the go-to girl, the catchall position, the sometime superwoman. I am sure I am just scratching the surface of this topic for any business owners or company/school directors. It can be daunting, but when it is your baby……… good thing I inherited a face for hats:-)!

{Photo of my me and my grandpa in matching hats during an AZ Christmas vacation.}
Recent Posts by candice thompson
November 30, 2007 at 7:43 pm · Filed under ballet, dance, press, Nutcracker, VERONICA, the STUDIO, performances
Just want to share with all of you our feature in the South Magazine’s Dec/Jan issue. You have to buy the magazine to get the whole article, but here is their teaser.
Swingin’ at Club Sweets
By Lindsey Eibergen
Dec/Jan 2007-2008
Slicing yourself a piece of cake for a show that promises to be both the bee’s knees and the cat’s meow? If you’re a little lost in the lingo then brace yourself for a new twist on a time-tested holiday classic. The Studio, Savannah’s premier dance school, presents “Swinging at Club Sweets” an inventive flapper-era rendition of Tchaikovsky’s “The Nutcracker Suite.”
Studio director and lead choreographer Veronica Moretti Niebuhr explains her inspiration for the festive parody. “When I opened the school I wanted to do a December performance, and I noticed that there were about 5 or 6 Nutcrackers playing around town,” she says. “I just thought we needed something fresh that hadn’t been done before. I also wanted to showcase the incredible local talents that we have here in Savannah.”
Recent Posts by veronica moretti niebuhr
May 7, 2007 at 12:09 am · Filed under tour, travel, press, DAVID, american ballet theater, the met, chicago, first performance, opera house, abt, david hallberg, romeo and juliet, r+j, poster, photography
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| Posted by David Hallberg
In the final preparations of Met season, I am reminded of our winter tour… especially the last stop of Romeo and Juliet in Chicago. With injuries abound, many dancers filled in for others that couldn’t perform. Therefore, leaving me with three Romeos in three days. A feat that I never thought possible, considering it is the hardest male lead in the classical repertoire. Having done that, anything is possible right?


Here you see the red pen correcting, sometimes three times, the casting of one performance. During a season as long as the Met (8 weeks) the “red pen” in an inevitability.
On a lighter note… Just to share some publicity from the posters outside the Civic Opera House in Chicago. Paloma and I in a romantic moment from my debut as Romeo.

Recent Posts by david hallberg
April 18, 2007 at 3:19 pm · Filed under SLOAN, press, lvhrd, doug, mobile, magazines, marketing, thehappycorp, brands
Posted by Sloan | via mobile phone

Recent Posts by kristin sloan
September 26, 2006 at 3:34 pm · Filed under SLOAN, dance, choreographers, dance event, parties, dancers, video, events, press, art, samsung, brooklyn, invite, dance and technology

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| Posted by Sloan
Ok, so I blew it last Saturday and didn’t make it to Agora II (the site specific dance performance/social experiment by Noémie Lafrance) as I had hoped and posted about before, (rain, friends birthday parties… excuses, excuses).
Anyhow, it seems to have worked out ok, because this is the last week (09.27-10.01) that Agora II will be at McCarren Park Pool and on Friday they are going all out! They’ve invited Critical Mass to join in the form of 500 bicycles riding through the performance, and there will be a huge dance party after the show!
Note that when buying tickets to the show you have the option of being a either a Viewer or a Player.
From my understanding, people that opt to be Players are allowed into the pool at certain points during the performance and given some basic choreography to do within the show.
The good news is that The Winger has been granted PRESS access.
I’ll be there on FRIDAY, shooting the performance as a “Player” with my hands-free Samsung Sportscam (It’s inaugural outing).
Also, readers of The Winger get a 25% discount on tickets!
Enter Code: POOL at checkout.
And if you’ve already seen Agora II this year, you can bring your program and ticket stub on Friday to get $10 tickets to the show and party.
So, between the discount, and the fact that I’ll be there shooting…
How about getting a team of Wingers out on FRIDAY night for the performance and the party?
Whether you want to be a Player or Viewer, we can all congregate afterwards at the party. Drop me a line so that I know to look out for you.
C’mon. It’ll be fun!
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Recent Posts by kristin sloan
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